Google Search Ads 360

An Enterprise-Level Campaign Management Solution for Paid Search

Google Search Ads 360 is specifically designed to deliver efficiencies across Google and Microsoft paid search campaigns. Bulk actions, sophisticated bidding strategies, and customisable reporting metrics are just some of the advanced features advertisers can expect.

Google Search Ads 360 Features

Optimise and streamline paid search campaigns with Google Search Ads 360's advanced suite of features.

Unified Paid Search Data
Combine data from a range of search providers to form a more complete view of cross-search channel activity.
Unified Paid Search Insights & Reporting
Bring all paid search metrics together with detailed reporting, measurement, and attribution.
Unified Paid Search Tagging & Automation
Track cross-channel opportunities using Floodlight and automate cross-channel campaign management.
Advanced Paid Search Bidding
Harness Google's machine learning technology to get the most out of every search auction with portfolio-level, auto-optimised bidding.
Multi-device Measurement
Track multi-device user interactions through to conversion across Google search.
Mobile-Savvy Paid Search
SA360 uses advanced audience signals and mobile-specific capabilities to get the most out of every dollar.
Advanced eCommerce Search Ads
Leverage Google's advanced keyword and bid modification technology across inventory-aware campaigns connected to Google Merchant Centre.
Adaptive Commerce Ad Optimisation
Adaptive shopping campaigns that auto-optimise for prime performance with local inventory inclusions.
Advanced Audience-Based Activation
Define and bid against retargeting lists and custom Floodlight variables and use audience signals to refine bidding strategies.
Comprehensive Paid Search Integrations
SA360 includes native integrations to Google Marketing Platform and Cloud products, as well as a plethora of 3rd party solutions.

Accelerating Digital Transformation

Discover how organisations achieve faster ROI using digital marketing technology.

This paper includes market research conducted with IDG, and features insights garnered from over 150 marketing leaders across APAC.

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TRKKN is one of the leading global Google Marketing Platform Sales Partner, and a Google Cloud Platform Partner.

In Australia and New Zealand, we serve our clients' marketing technology needs across the entire suite of Google Marketing Platform and Google Cloud Platform Suites.

Our extensive experience and ability to get the most out of Google technologies stems from more than a decade of hands-on experience in delivering technical solutions and value driving outcomes for our clients.

We are certified sales partners of Google Search Ads 360, Display & Video 360, Campaign Manager, Google Analytics 360, Google Tag Manager 360 and Google Cloud Platform.

We help marketers realise ROI by leveraging their technology investments across Google Marketing Platform, Google Ads Data Hub and Google Cloud.

Get in touch

Contact us to find out how we can help solve your marketing technology challenges.

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